top of page


Mumbai born-and-bred Prachi Shah is the founder of her eponymous label. The launch of her label “Prasya” followed in 2019, turned her vision into reality. Prasya portrays contemporary take on defining Indian dressing.

The label’s minimalist yet fashion forward fare redefines affordable luxury. Every handcrafted piece by Prasya is a fine expression of individuality. The label offers range of collection with different color palette, print, silhouette, embellishment in subtle sophistication, balanced to make a distinct statement that whispers elegance.


Her signature is to combine craftmanship and opulent work with modern lines making her customers look and feel nothing short of glamorous. 

bottom of page